Application form & FAQs

Apply to be on the show & find answers to frequently asked questions.

Frequently asked questions

Do I get the raw recording?

No. We keep the raw file in-house. It's how we protect the standard of what goes out: raw footage is easy to clip out of context, and that reflects on you as much as on us. Instead the process is collaborative: tell us the moments you'd like pulled out and we'll cut to that. You can flag what you're after before the first round, and we'll advise on the strongest clips for what you want to achieve.

Where do the clips and episode get distributed?

The full episode goes out across all the usual podcast platforms. Promo clips run on The Healthtech Podcast LinkedIn and on the host's personal LinkedIn (two clips each), plus a feature in the Healthtech Pigeon newsletter.

Do you promote on LinkedIn?

Yes. Every episode is promoted across both the show's LinkedIn and the host's personal LinkedIn.

Can I include a call-to-action and a link back to my site?

Yes. We're happy to include a clear CTA and a backlink in the show notes, and to cover it naturally in the conversation. The one principle we hold to is that the episode is a genuine, editorial conversation rather than an advert, and that's exactly what makes the clips travel and the backlink worth having.

Will I get a performance report?

Yes. You'll get a report at 30 days covering podcast and social metrics.

How many downloads should I expect?

As a guide, typically around 700 downloads in the first 30 days and about 1,000 by 90 days. Numbers build over time and vary by topic, so treat these as expectations rather than guarantees.

Who listens?

We don't survey guests' job titles, so we won't put a false number on it. What we can say is that the audience skews 23 to 44 (around 83% of listeners), which is the founder, operator and commercial-leadership range. Guests regularly tell us they see results from the audience after appearing.

Where is the audience based?

The UK is the single biggest market (around 35%), followed by a strong international tail: Germany (~22%), the US (~17%), then Australia, Canada and the Netherlands. We're happy to share the full demographic breakdown (gender, age and platforms) on request.

What are the usage rights on my clips?

The clips are yours to repost organically on your own channels. Two firm lines, though:

For anything beyond a straightforward repost, we ask to sign it off first, so the host's face and the show's brand don't end up somewhere unseen. We'll always be quick about it.

Can I get more clips?

Yes. Additional clips beyond your chosen package are available at a discount.

Is booking editorial?

Yes. Choosing a paid clips package never affects whether or how we book you. Editorial control of the conversation always stays with us.

What's the next step?

We like to have a quick call before recording to shape the conversation around what you want to achieve. That's also when our producer comes in to help plan the episode.

Apply to come on the show